Brand Research is a crucial step in developing and building a brand identity.
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Brand Attributes: Includes name, logo, distinctive colors, typography, layout, and other elements.
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Brand Benefits: Encompasses both rational and emotional benefits that the brand offers to consumers.
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Brand Trust: The reasons consumers can trust that the brand delivers the mentioned benefits.
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Brand Personality: The character and appearance of the brand.
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Brand Traits: Summarizes the differentiating factors, often used as a marketing slogan.