Design Services

Brand Identity

The spirit and position of the company

With FuzzyMark, effectively spread your brand identity and save hundreds of millions in advertising costs

free consultation

Over 200+ organizations
trust and collaborate with FuzzyMark.

Comprehensive brand solutions

Key factors to elevate brand value

Brand Research is a crucial step in developing and building a brand identity.

  • Brand Attributes: Includes name, logo, distinctive colors, typography, layout, and other elements.

  • Brand Benefits: Encompasses both rational and emotional benefits that the brand offers to consumers.

  • Brand Trust: The reasons consumers can trust that the brand delivers the mentioned benefits.

  • Brand Personality: The character and appearance of the brand.

  • Brand Traits: Summarizes the differentiating factors, often used as a marketing slogan.

FuzzyMark will provide strategic guidance, including foundational ideas, basic design concepts, key messages, solutions, and project goals.

  • Brand Attributes: Includes name, logo, distinctive colors, typography, layout, and other elements.

  • Benefits Provided: Both rational and emotional benefits the brand offers to consumers. A professional brand will also build consumer trust.

  • Brand Personality: The character and appearance the brand wants to convey to customers.

  • Brand Traits: The factors that create differentiation.

This is the decisive factor in the brand identity design process. In this step, ideas and directions are implemented and incorporated into the design.

  • Basic Designs Completion: The completed basic designs are presented to the client and adjusted to select the most suitable option.

  • Refining the Selected Design: The chosen design is then refined and presented on a mockup to create a visual representation of the brand identity.

  • Accompanying Guidelines: Includes a usage manual and rules for applying the brand identity to various communication materials.

Your business will need a plan for brand identity communication:

  • Enhance Information Reception and Acceptance
    Improve how customers perceive and accept your brand identity.

  • Consistency Across All Platforms
    Ensure uniformity across all platforms to make your brand consistent.

  • Register Brand Protection
    Register your brand to prevent misuse of imagery or copying.

Want your customers to remember your company’s distinctive traits?

Elevate your business value with a comprehensive brand identity solution

Express Your Company’s Essence

Through visuals using symbols and language. A brand identity package includes logo design, product packaging design, slogan, profile, and advertising materials, embodying all essential elements.

Consistency and Cohesion

Brand value is created through consistent and synchronized design elements, which make it easy for customers to distinguish your brand from others.

Deeply Imprinted in the Mind

A brand is not just images and messages but a combination of design, concepts, events, emotions, and memories that the product and company build in the customer’s mind.

Understanding and Care

Understanding that visual identity is a powerful method to connect with customer emotions. This is why designing a brand identity becomes the first step on the path to building a successful brand.

WE WILL HELP YOU

Commitment to service quality from FuzzyMark Branding

Timely execution

FuzzyMark’s services ensure adherence to deadlines and quality of work, swiftly meeting clients’ design needs.

Caring attentively

FuzzyMark ensures that throughout the service process, clients receive enthusiastic consultation “before, during, and after” delivery.

Unlimited Revisions

FuzzyMark offers unlimited revisions; we provide our services until the client is satisfied with the design version.

100% Free Consultation

FuzzyMark will help you address all questions related to brand identity development and suggest implementation solutions.

Caring attentively

FuzzyMark ensures that throughout the service process, clients receive enthusiastic consultation “before, during, and after” delivery.

Đáp ứng tiến độ

Dịch vụ của FuzzyMark đảm bảo về tiến độ và chất lượng công việc, đáp ứng nhanh chóng nhu cầu thiết kế của khách hàng.

Chăm sóc tận tâm

FuzzyMark đảm bảo trong quá trình dịch vụ, khách hàng sẽ được đảm bảo tư vấn nhiệt tình ”Trước, trong và sau” bàn giao”.

Chỉnh sửa không giới hạn

FuzzyMark Không giới hạn số lần chỉnh sửa, chúng tôi cung cấp dịch vụ tới khi khách hàng đồng ý với phiên bản thiết kế.

Tư vấn miễn phí 100%

FuzzyMark sẽ giúp bạn giải đáp mọi thắc mắc liên quan đến xây dựng nhận diện thương hiệu và đề xuất phương án triển khai.

Chăm sóc tận tâm

FuzzyMark đảm bảo trong quá trình dịch vụ, khách hàng sẽ được đảm bảo tư vấn nhiệt tình ”Trước, trong và sau” bàn giao”.

Free Consultation

Let FuzzyMark Branding clarify any questions you have about brand design

1. What does a brand identity package include?

A basic brand identity package typically includes the following components:

  • Core identity elements (brand name, logo, slogan/tagline, color system)
  • Office application identity
  • Business template system
  • Advertising and communication materials
  • Digital brand identity system
  • Packaging and labeling system
  • Internal communication system
  • Point-of-sale identity system

…

2. Should a business create a complete brand identity package or do it in parts?

For small businesses, you can choose to start with essential items such as: core identity (brand name, logo, slogan), office identity (business cards, letterheads, envelopes, invoices, uniforms), marketing materials (catalogues, profiles, brochures, etc.), or product identity (packaging, labels, etc.), and then gradually add other necessary components.

For larger businesses, it is advisable to develop a complete brand identity package to cover all brand-related areas. This approach also helps save time and effort in designing the brand identity.

Based on the actual situation, businesses should select the design elements that best suit their brand needs.

3. Is it necessary to protect intellectual property rights for a brand identity package?

In a competitive environment, preparing protection measures for your brand is extremely important. This not only provides peace of mind during the brand-building process but also ensures protection against potential risks and losses in the future.

4. In a competitive environment, preparing protection measures for your brand is extremely important. This not only provides peace of mind during the brand-building process but also ensures protection against potential risks and losses in the future.

Depending on the scale of the project, the timeline can vary. At FuzzyMark, our process is designed to meet our clients’ most urgent needs. The duration of a brand design project can range from 10 to 15 days to complete

5. How much does it cost to design a brand identity package?

The cost of implementing a brand identity system depends on the scope and specific requirements of the project. At FuzzyMark, we offer design packages that match the scale of the business, ranging from basic to professional levels, with prices ranging from a few million to several tens of millions. For a detailed quote, please contact us to receive various options.